USE OF TECHNOLOGY AND MARKETING FOR NATURE TOURISM PROMOTION

Nature tourism is considered a tourist activity that carried out without altering the stability of natural environment, promoting conservation nature and existing environment by interacting with it. However, communication technology has changed global economy business in recent decades. Considering these aspects, main objective this research was current characterization tourism, its technological tools, importance marketing. To achieve objective, simple bibliographic review high impact scientific databases. As result, it found characteristic motivated entertainment recreation, followed interpretation knowledge nature. In terms technology, cell phone become core industry. Finally, marketing industry becoming more popular as advances, necessary to promote destinations.